YYC lululemon athletica

DUDE AMBASSADORS
Living the #SweatLife can mean many different things, to many different people. Different routines, different exercises and different body types.  

This project was curated to showcase that diversity. 

Throughout the four Calgary lululemon athletica stores there are seven men embodying what it means to 'Live the Sweat Life.'



Justin Kurek - RUN - lululemon athletica Market Mall
Justin Tan - ROLLAX - lululemon athletica Chinook Centre
Roger Redoble - BOXING - lululemon athletica South Centre




Perri Scarcelli - STRENGTH - lululemon athletica Market Mall
              Sean Guevremont - STRENGTH - lululemon athletica Chinook Centre
     Shawn Lukacsy - CROSSFIT - lululemon athletica Chinook Centre
  Warren Metzelle - SPIN - Lululemon athletica Fourth Street

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